One of the biggest challenges for art galleries is staying relevant in a world where anyone can Google the Mona Lisa. The Tate is taking an interesting approach to solving that problem, 'gamifying' its paintings by recreating them in Minecraft.
I spoke to the Tate, an artist overseeing the recreations, and a mapper who's making the paintings about the challenges involved, then wrote up a story for How We Get To Next. You can read it here, and here's an excerpt.
“We want to connect the art that Tate has in its collection to people wherever they are in the world,” said Jane Burton, Tate Media’s creative director, who’s overseen many digital projects for the gallery. “[Minecraft] has a huge following with children and young people. It is a fantastically creative and open-ended platform that leaves room for the imagination.”